L'Oréal Majirel is a permanent hair color which provides the perfect coverage of up to 100% white hair. Majirel guarantees rich, deep, intense color and long lasting coverage with superior resistance to fading. The highly advanced Majirel technology restores and protects the natural hair fiber from the core to the surface, providing superior conditioning and all–over shine. Mixed to various depths and intensities, Majirel provides long-lasting color that cares. For full head or partial coloring, from blondes to natural colors and vibrant, fashionable shades. Majirel's formula is enriched with Incell and Ionone G, which help to strengthen and reinforce the hair fiber. Hair feels softer to the touch, and is left looking glossy.